Aevia

CEO

Apr 2026 - Present

Analysis of Ecosystem and Development of opportunities for both startup companies within the Gulf region Design of Platform Business Strategy and MVP, for the startups Design and Development of Data and AI Strategy, including the design of the semantic layers and innovation functionality Implementation of MVP, design and implementation of MVP for startups involving both mobile and web applications, semantic and knowledge intelligence architecture along with AI agents and AI applications Collaborated with Founders in investors slide deck

Deeplight

Senior Enterprise Architect

May 2025 - Present

Temporary Assignment as part of the Deeplight team working as subcontractors to Contango. Assessment of existing Enterprise Architecture, Application Architecture, Data Architecture, and Data Security as part of Contango’s Sprint AI (AI Transformation) at Emirates Water and Electricity Company (EWEC). Development of blueprint for Enterprise Architecture, Application Architecture, Data Architecture, and overall Data Security as part of recommendations and high level design for Contango’s Sprint AI Transformation Program.

Publicis Sapient

Senior Enterprise Architect

May 2023 - Aug 2025

Responsible for leading the development and execution of a comprehensive technology strategy aligned with business objectives to deliver cognitive experiences in NEOM via a portfolio of cognitive products. Reporting to the Principal Architect, 4 weekly reports to me and involving million dollar budgets. Worked as part of Tonomus Architects with Saudi stakeholders to define NEOM’s target state architecture (data architecture), aligning with cognitive city goals. Led the development and enhancement of the Enterprise Architecture (EA) competency in Cognitive Products Architecture, resulting in improvements in delivery efficiency of cognitive (i.e. AI Applications and Multi-Agent) products. Catalysed innovative IT projects utilizing Software 3.0 (AI enhanced) technologies, boosting development performance and increasing product delivery of cognitive (AI native) products. Enhanced operational efficiency and customer satisfaction through a comprehensive transformation in ways of working and streamlined processes. Part of a three-person team that created the data strategy for NEOM and NEOM The Line, involved in the selection of Autodesk Revit as the common data environment, and defined the roadmap for its integration into the data platform for The Line (i.e. NEOS)

William Hill

Head of Data Strategy & Architecture

Feb 2022 - May 2023

Oversaw strategic direction and implementation of data initiatives, enhancing decision-making capabilities. Reported to the Chief of Engineering, headed up to 12 people, two teams reporting to me weekly and involving a budget of £7 million. Accelerated marketing and player safety related project implementation time by 25% through a data-driven technology strategy, involving leading the creation and deployment of an enterprise-wide AI ecosystem for customer segmentation and improvements in customer service. Increased project success rate by 20-25% by leading the development of a new data platform (Smart Data Platform and Generic Framework) and leading the transition to Data Mesh (self-service) that reduced project turnaround time by 40% and improved data accuracy by 20% Drove enhanced data architecture solutions and innovations by leading and motivating a team of 12 solution architects and data architects, significantly improving system integration and efficiency