User Acquisition Strategy

How We Acquire Users We acquire users through a combination of product-led growth (PLG), direct audience building, and targeted launch loops: Product-Led Growth (PLG) & Zero-Friction Entry: Free Forever Tier: A fully usable CRM and workspace tier ($0, no credit card required) that acts as our primary top-of-funnel magnet. Interactive Public Demos: Instead of putting our AI behind a sales call, we give prospects instant access to test our AI assistant live in an interactive sandbox. Free Standalone "Trojan Horse" Tools: We build viral, zero-paywall utility tools that drive massive organic top-of-funnel traffic—such as a free AI resume builder. Job seekers and sales reps use these tools daily, creating a natural bridge into the broader workspace ecosystem. Community & Founder-Led Distribution: Public Launches: Regular structured drops on tech and SaaS communities focused on concrete pain points (e.g., "SaaS sprawl" and managing 6 disconnected subscriptions). Build in Public: Sharing feature updates, UI breakdowns, and architectural insights directly on social platforms and founder communities. Product-Driven Viral Loops: Connected Communication: Built-in mail, docs, and browser-based video huddles mean every outbound email sent, shared document, or meeting invitation naturally exposes external prospects and partners to the platform. Inbound & Technical SEO: Targeted content comparing multi-app SaaS costs versus unified platforms, optimized around terms like all-in-one CRM, AI revenue assistant, and integrated workspace.

Team

Austin Buhl

Founder & CEO