User Acquisition Strategy

Chum Wellness acquires users through a mix of organic search, content marketing, social media, community trust, therapist referrals, and corporate partnerships. Our primary growth channel is SEO-led demand capture. We create educational content around high-intent mental wellbeing topics in Bangladesh, including psychologist support in Dhaka, online counselling, depression counselling, anxiety support, couple counselling, child psychologist services, family counselling, and corporate wellness. This helps people find Chum when they are already looking for support. Social media is used for awareness, trust-building, and education. We publish calm, culturally relevant mental wellbeing content in Bangla and English across Facebook, Instagram, LinkedIn, and YouTube. The goal is to reduce stigma, answer common questions, and make help-seeking feel safer and more normal. Chum also grows through therapist network expansion, referrals, and direct support coordination. People can contact Chum through the website, phone, social channels, or booking flow and get matched with suitable psychologists or counselors based on their needs. For B2B growth, Chum works with organizations through corporate wellness programs. We reach HR teams, founders, and leadership teams with workplace wellbeing content, employee wellness assessments, and direct partnership conversations. Our long-term acquisition strategy is to build trust through helpful content, credible professionals, consistent service quality, and strong local relevance in Bangladesh.

Team

Imrul Kayes

Founder