User Acquisition Strategy

We are currently acquiring users through a combination of organic content, direct outreach, partnerships, and product-led marketing. Our primary channel is direct outreach to businesses that have clear inventory management needs, particularly Shopify stores, retailers, pharmacies, supermarkets, and businesses managing orders across multiple social platforms. We identify relevant businesses and reach out directly through email, LinkedIn, Instagram, and WhatsApp, offering a short product demo and showing how Invyra can help them reduce stockouts, overstocking, and manual inventory work. We are also building organic awareness through social media content focused on real inventory problems rather than traditional promotional content. Our content strategy includes product demonstrations, educational posts, inventory management tips, and relatable business scenarios designed to attract store owners who are actively experiencing these problems. SEO is another long-term acquisition channel. We are creating search-focused content and landing pages around inventory management, Shopify inventory, warehouse management, demand forecasting, and related high-intent searches. The goal is to capture businesses already searching for solutions. We also use partnerships and referral-based acquisition. Our affiliate program allows existing users and partners to refer businesses to Invyra and earn recurring commissions, creating an additional distribution channel as the customer base grows. As the product matures, we plan to scale acquisition through paid advertising, partnerships with e-commerce agencies and Shopify-focused service providers, and integrations with platforms that already have large business user bases. At the current stage, our focus is not maximizing acquisition volume at any cost. We are prioritizing acquiring the right early users, learning from them, improving the product, and building repeatable acquisition channels that can scale efficiently.

Team

jeffrey hawchab

Founder