User Acquisition Strategy

Three channels, all organic — no paid acquisition yet. 1. Search. A free web humanizer and a set of rewriting tools at limato.app pull people searching for a specific job to be done ("humanize AI text", "rewrite this in a native tone"). Those pages funnel into the Chrome extension. Long-tail blog content in English and Spanish supports them: essays on ESL writing, tone and the tells of AI-generated prose. 2. Chrome Web Store and Edge Add-ons. Store search is a real discovery surface for browser extensions. Listing copy, screenshots and category are treated as a landing page, not an afterthought. 3. Community and content. Instagram and TikTok carousels aimed at non-native English speakers, a free Udemy course on writing English as a second language, and participation in the communities where the audience already argues about how to sound natural. Activation, not installs, is the metric that matters: an install only counts once the person has actually rewritten something. Conversion to Pro happens at the daily free limit, where the value is already proven.

Team

Mikhail Konkov

Founder