User Acquisition Strategy

TrustGate's primary acquisition channel is organic search. Every business page is structured and optimised to rank for "[business name] reviews" queries in India — categories where independent review coverage is sparse or nonexistent. Secondary channels include LinkedIn content marketing targeting Indian business owners and founders, and direct outreach to unclaimed business profiles through a badge campaign email system built into the platform. Review submissions from consumers drive compounding organic traffic — each verified review adds indexed content that pulls in new users searching for that business. Long term, word of mouth between business owners is the target growth loop. A claimed, verified profile with an embeddable badge creates a natural referral path when other business owners see it on a competitor's website. No paid advertising currently. Growth is entirely organic and content-driven.

Team

Pratap H

Founder