User Acquisition Strategy

UWork.kz grows through a multi-channel acquisition strategy tailored for the Kazakhstan market. SEO & Content: We invest heavily in local SEO targeting high-intent queries like "сантехник Алматы" or "ремонт квартиры Алматы цена". Long-form content on Yandex Zen helps capture organic traffic from people actively looking for home services. Word of mouth & Referrals: In Kazakhstan, trust is everything. Our referral program incentivizes both customers and masters to invite people from their network. A recommendation from a neighbor carries more weight than any ad. Partnerships: We partner with hardware stores, real estate agencies, and property management companies in Almaty — places where people are already thinking about home improvement. Paid Ads: Targeted campaigns on Google and Yandex for high-intent keywords, plus social ads on Instagram and Telegram — the two dominant channels in Kazakhstan. Community Building: Active presence in Telegram groups and neighborhood chats where Almaty residents ask for master recommendations. We show up where the conversation is already happening. Supply-side growth: Acquiring quality masters through trade communities, vocational schools, and Kaspi Job listings — because more verified masters means better coverage and faster matching for customers.

Team

uwork

Founder