For sale, asking $70,000

About this opportunity

Assistoria (assistoria.io) places experienced executive and personal assistants with startup founders and senior tech executives, then runs the relationship on a monthly subscription: one card payment via Stripe, payroll to the assistant in any currency and country, free replacement within the first year and regular supervision calls. Numbers (verified in Stripe + Wise, Nov 2025 – Oct 2026): • Billings: $68.9k over 12 months (incl. pass-through assistant salaries), up 3.3x from $2.9k/mo to $9.7k/mo • Profit: ~$17k over 12 months, no founder salaries (incl. ~$4.2k of one-off placement fees) • Today: 6 paying clients, ~$9.9k/mo billings, ~$1.2k/mo net • Pricing: placement fee = one month of the assistant's salary, then salary + 15% service fee every month What you get: brand and domain, bilingual (EN/RU) SEO website with lead forms, 6 active client subscriptions, contract templates, Stripe + Wise billing and payroll setup, a lead-gen bot that finds executives looking for an assistant on LinkedIn / Threads / Telegram (with source code), a candidate CV database, and 30 days of support from both founders with a personal intro to every client and assistant. Risks: the main risk is the transition: clients chose the service for its personal touch. We recommend a structured handover with introductions to every client and assistant, and keeping (or hiring) an experienced recruiter for new placements. Good fit for a recruiter, an HR / virtual-assistant agency or an operator who wants European executive clients. Both founders are moving on to other projects. Asking $70,000 (≈1x billings, ≈4x profit).

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George Atoyan

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