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HorsePlan

Management software for riding schools and livery yards in France. Live, pre-revenue and for sale.

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Founded
Aug 2026

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1

Tech stack

Infrastructure$45/mo
  • Vercel iconVercel$20/mo
  • Supabase iconSupabase$25/mo

User acquisition strategy

We never did any marketing and we never tried to sell HorsePlan to stables. We don't have the time anymore and we're moving on to another project. So the whole market is still open. About 5,400 places teach riding in France and most French competitors charge between €20 and €89 a month. At €35 a month, HorsePlan is in the cheaper half. New stables get a 14-day free trial without a card. The site is set up on Google Search Console and Bing Webmaster Tools with structured data in place, but it doesn't show in search results yet. This market works a lot by word of mouth between stable managers.

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