User Acquisition Strategy

Highwire’s user acquisition strategy focuses on organic growth through search, earned media, community engagement, and partnerships rather than paid advertising. Our primary growth channel is SEO and content marketing. Highwire creates structured pages around major news topics, claims, narratives, publishers, and analysis, allowing users searching for context around important stories to discover the platform organically. We are also building educational content around media literacy, fact-checking, AI-assisted journalism, and evaluating information sources. We are pursuing earned distribution through journalism and technology communities, including submissions to journalism resource organizations, startup directories, and media innovation publications. Highwire’s positioning as a tool for understanding how news is framed makes it relevant to journalists, educators, researchers, and readers interested in information quality. Community-driven growth will be important. We plan to engage with journalists, researchers, students, and media literacy communities by sharing comparative analyses of major stories and demonstrating how different publishers cover the same events. We will also leverage social channels to distribute insights from Highwire analyses rather than simply promoting the product. Partnership opportunities include journalism organizations, educational institutions, media literacy initiatives, and organizations focused on improving information quality. Highwire can serve as a resource for journalists and educators teaching source evaluation, verification, and critical analysis. Long term, we expect network effects from expanding our coverage database: as Highwire analyzes more stories, publishers, narratives, and claims, the platform becomes increasingly valuable as a reference tool for understanding the news ecosystem.

Team

Matt Senter

Founder